Official's Year in Love

The relationship trends that popped in 2023 and how Gen Z couples are connecting in the year ahead*

How Official Couples Connected in 2023

We're in our connection era. The average Official Couple discovered 91 new ideas to try in the bedroom last year.

Intimacy Cards Swiped
Daily Questions Answered
Date Ideas Discovered
Top 5 Set
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cuddly icon
Loved icon
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Top 5 Matched
Pie icon
Bake a pie together
Boomerang icon
Play with a boomerang
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Play tennis together
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Facials & brownies at home
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Custom couple sweatshirts


It's safe for the bedroom, though.

Missionary position

Missionary FTW

Surveyed Gen Z couples were 2x more likely to report missionary as their favorite position compared to Millennial and Gen X users.

Gen Z Official users were also less likely to vote yes on intimacy positions than older generations using Official.
pink fuzzy handcuffs

Toy in the Bedroom

43% of surveyed Gen Z couples stated that they’re open to introducing toys in the bedroom, while 54% of surveyed Millennial and Gen X couples are already doing so.

Pink fuzzy cuffs were the No. 1 swiped intimacy toy in 2023.
two people bathing

Building a Gen Z Fantasy

Gen Z Official users like to keep it clean! Bathing together, having sex in the shower, hanging in a hotel bathtub with a tremendous view, and an at-home spa day were all in Gen Z Official user's top ten kink preferences.

Cuddling all night took the top spot.

POV: Gen Z

Dating Trends in 2024

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How Gen Z Couples Responded
  • A casual dinner is the top non-negotiable for date night for Gen Z couples who were surveyed. Can we get a bon appétit?
  • 36% of Gen Z respondents stated that posting their relationship on social media is essential. Gen Z is 1.5x more likely to deem this a requirement than Millennials and Gen X.

  • More than half of Gen Z couples who were surveyed opted to launch their relationship on social media, with 36% soft launching and 23% hard launching within a couple of months.
  • By vote, sending memes is the No. 1 appreciated digital display of affection, with posting about their partner being a close second.
  • Last but not least, the answer to when couples start sharing the tea with their partner: Immediately.

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